The standard for measuring how AI understands brands.
The Perception Score™ is SpokenOf's proprietary assessment framework for measuring how accurately, consistently and confidently AI understands, represents and recommends a brand. It transforms AI perception into a consistent, repeatable and evidence-based business measure.
Structured.
Evidence-based.
Continuous.
Assessment
Method™
The SpokenOf Assessment Method™ combines structured AI observation, evidence validation and comparative benchmarking to produce a consistent and repeatable measurement of AI brand perception. Every assessment follows the same methodology, making results comparable across brands, industries and time.
Four dimensions.
One consistent score.
Interpreting the Score
- Current Position
- The measured state today.
- Reachable Improvement
- The measurable gain achievable through the defined programme.
- Remaining Potential
- The distance between the reachable state and the theoretical maximum.
Where AI builds its understanding.
Every score is anchored in evidence.
Different forms of evidence contribute to one structured assessment.
The framework shown represents the current working model and will be further developed as the SpokenOf assessment methodology is formalised.
What shapes how AI recommends a brand.
The score rests on two forces: whether AI understands your brand as intended, and whether that understanding translates into effective representation and recommendation.
Soul Alignment
Measures whether AI understands the identity, personality and decision logic behind your brand.
- Identity
- Personality
- Decision Logic
- Recommendation Alignment
- Consistency
- Emotional Outcome
AI Market Performance
Measures how your brand performs across AI-driven discovery, comparison and recommendation environments.
- Visibility
- Representation
- Recommendation Strength
- Authority
- Ecosystem Consistency
A proprietary assessment framework.
A repeatable methodology.
One consistent standard.
Designed to help organisations measure AI perception consistently, benchmark progress over time and prioritise actions with confidence.